The process of developing an all-new social media marketing strategy.
Not certain where to begin when developing a social media marketing strategy?
When we initially commenced operations for our business, we lacked clarity regarding the optimal approach and were relative novices in the realm of business formation. We have observed our colleagues successfully launch businesses, but how do we achieve the same level of success? Establishing a social media marketing strategy for your organization is likely to evoke a similar sense of apprehension. Therefore, it would be advantageous to have a strategy. In this regard, we shall impart our expertise and offer some introductory recommendations.
Plan for Social Media Marketing
“We have compiled six tips to assist you in getting started.”
2: Select your social networks
2: Completely populate your profile.
3: Determine your tone and voice
4: Determine your publishing method.
5: Analyze and evaluate
6: Participate and automate
I wish it were true that developing a social media marketing strategy is analogous to launching a business. You would be required to initiate the endeavor and possess a well-defined strategy. The following are six stages to assist you in commencing.
Select your social networks in Step 1.
How do we determine which social media platforms to participate in? Time, resources, and your intended audience are three factors to consider.
What age is the target demographic? Which platforms do they typically utilize? When they are younger than 23 years old, we generally advise using a social media platform such as TikTok or Instagram. Have they surpassed that age? You might consider utilizing Facebook and Instagram.
They could also be organizations, and you could attract their attention via a social media platform such as LinkedIn or Facebook.
What is the allocation of your time towards social media marketing? Possibly, if not entirely, you should consider selecting one or two platforms rather than all of them.
Do you possess the necessary resources to execute creative tasks such as graphic design, videography, and photography? Social media platforms, including Facebook and Instagram, prioritize high-quality content, videos, and images.
Completely populate your profile in Step 2.
A comprehensive profile would demonstrate that you operate a reputable business, as it would enable individuals to discern the nature of your enterprise and examine the products or services you offer in person. This demonstrates your commitment to actively involving your clientele.
Indicators of authenticity, such as a profile image, cover photo, and preliminary content, would supplement a business page. It is possible to consult a social media image size chart in order to determine the optimal dimensions for different visual specifications.
Determine your voice and tone in Step 3.
“Be unique, demonstrate your personal style, and share your story.”
It is invariably effortless to present your initial content and compose your initial caption for a social media post.
Before anything else, consider the personal you wish your brand to project. Consider inquiries such as the following: “If your brand were an individual, what would be described as his or her personality?” What sort of attire would he or she be donning? How do they interact with the consumer? What impression do you wish to make your clients have of your company?
Brands that compose content as if they were “ah beng” or “ah lian” are perhaps two examples. This may appeal to a specific demographic that finds it amusing, humorous, and intriguing. Why would a brand communicate in such a manner? This would be the branding strategy that the company intends to implement.
Determine your posting strategy in Step 4.
How do you determine the quantity of content that must be posted? Ideally, we would like to publish three times per week or twelve times per month. This affords your clients a day of respite between viewing your posts on alternate days. We wish to avoid giving the impression that we are intrusive. However, is this an absolute rule? No.
This is because the operation of each brand would vary. Constantly posting announcements and promotions would be highly recommended for an establishment with frequent activities, such as a retail mall, which should certainly do so daily or multiple times. Your audience would also be interested in seeing more of this type of content.
How do you determine what to post next? Posts containing videos receive the most views, shares, and favorites of any type. Additionally, it is probable that you will not consistently have the ability to generate video content; therefore, it is crucial to include a substantial quantity of visual posts to maintain your company’s prominence in the minds of your customers.
Analyze, evaluate, and repeat in Step 5.
Once you have published your content, we should examine the organic and paid analytics of your social media platforms. In addition to relying on organic content, it is crucial to invest in advertisements to increase the exposure of your content among consumers who do not currently follow your social media page.
Assess the levels of engagement, likes, shares, and reach. After a period of two weeks to one month, calculate benchmarks for your social media page based on the average of these metrics.
Additionally, you should continually test new methods to determine what works and what does not. Do live videos on Facebook benefit your brand more? Or organizational videos? Possibly even GIFs? and should they achieve success, proceed with the production of similar content. Regarding advertisements as well, how precise are your targeting efforts? Conversely, you are free to alter it.
Engage and automate in Step 6.
Applying an automation tool, such as Buffer, or utilizing Facebook’s free content automation tool will allow you to post on both Facebook and Instagram automatically, eliminating the need for you to do so manually.
